Blogchain

Enabling long form discourse on web3.0 techologies

Industry

Web 3.0

Headquarters

Paris

Founded

2020

Company size

1-20

Industry

Web 3.0

Headquarters

Paris

Founded

2020

Company size

1-20

Intro

During my year at Capsule Social as a lead Product Designer, I dedicated myself to the development of Blogchain.

Blogchain stands out as a decentralized social media and blogging platform, harnessing web3.0 technologies to facilitate extensive discourse while safeguarding the principles of free speech.

Beyond catering solely to crypto enthusiasts, blockchain proves invaluable for broader applications. Our objective was to utilize blockchain technology to forge a platform that guarantees safety, transparency, and security. Every post on Blogchain is publicly signed on the blockchain. Users retain full autonomy over their viewing preferences; we refrain from employing revenue-driven algorithms that impose unwanted content. Likewise, content creators enjoy complete control over their creations, along with diverse monetization avenues afforded by web3.0 technologies.

These fundamental principles were meticulously woven into the platform's design and user experience, ensuring users grasp that Blogchain transcends the conventions of typical social media platforms like Twitter or Facebook.

Intro

During my year at Capsule Social as a lead Product Designer, I dedicated myself to the development of Blogchain.

Blogchain stands out as a decentralized social media and blogging platform, harnessing web3.0 technologies to facilitate extensive discourse while safeguarding the principles of free speech.

$2.6M

Seed round investment

7,000+

Early community of users

03/01/2022

Public Beta Launch

Our goal was to foster a space where everyone can freely express themselves, albeit within the realm of thoughtful discourse. The platform was designed to promote meaningful debates and discourage impulsive reactions. Rather than simply disliking something, we encourage users to articulate their reasons. Similarly, when expressing opinions, we prefer thorough explanations to facilitate robust discussions. This vision is reflected in the platform's design and features. For instance, we meticulously crafted our reaction system. Unlike other platforms where posts can be liked indiscriminately, on Blogchain, we introduced an emotional reaction system to allow users to express nuanced opinions about written subjects, valuing quality interactions over sheer quantity.

After establishing a strong foundation for the project and launching it to the public, our team shifted focus towards enhancing the product with various new features. One significant addition was enabling content creators to generate revenue on the platform. This involved implementing creators subscriptions, as well as developing a comprehensive dashboard specifically for creators. This dashboard allowed them to manage their premium content, subscription plans, and track their earnings effectively, without requiring any web3.0 knowledge.

Additionally, we dedicated efforts to improving content discoverability through features such as email notifications, personalized feed suggestions, topic following options, in-app alerts, profile tagging in comments and quotes, an enhanced search page, and more.

My experience with Blogchain was invaluable, providing me with a wealth of knowledge across various domains. From its inception to its realization over several months, working on this complex project was truly remarkable. Collaborating with exceptional teammates, I had the opportunity to refine and enhance it, transforming our ideas into a tangible, user-friendly end product.

You can learn more about the project

here

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